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PRE-CONCERT EVENT AT RAVINIA
With Classic Motown Artists
Ravinia Festival, Highland Park, IL
The idea was to create a visually interesting and festive
setting, which appropriately reflected the Motown era.
Our thematic approach centered on traditional albums
and singles, which we felt were symbolic of classic Motown.
We applied this imagery to all communication including
the invitation, follow-up materials and on-site décor.
The color palette we chose set the tone for a lively and
entertaining evening.
The guests reacted enthusiastically to a room full of
records. As guests surveyed the collection of classic LPs
and singles at their table, it became the focus of
conversation and inspired a walk down memory lane. |
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